Bad Egg Co.

Toikido are an entertainment company at the cutting edge of digital design and merchandise, responsible for creating toys for some of the world’s biggest brands. Now, they’re launching their first original IP: Bad Egg Co., consisting of a video game and merch line.

We created this launch trailer that teases the vast expansiveness of the Bad Egg Universe in a way that captures the brand’s renegade attitude. The hero character swaggers confidently through the rooftops of New Yolk City, turning heads and drawing stares of admiration from all he passes as he gazes out confidently across the horizon of his new domain.