CALL OF THE ABYSS VII ESPORTS BRANDING & UI DESIGN

This project presents a comprehensive user interface design for Call of the Abyss VII, the seventh global tournament for Identity V. The UI system functions not only as an information hub, but also as the primary interactive touchpoint for the tournament brand. By deeply integrating a Lovecraftian narrative with competitive esports, we build a cohesive narrative language that spans visual design and interaction. Our goal is to reinforce the tournament's positioning as a story-driven esports tournament and deliver a unified brand experience that balances competitive rigor with immersive storytelling.