NYX Game Grand Winner

Beatstar - Touch Your Music

Entrant Company

Space Ape Games

Category

BEST Game Categories - Best Innovation

Client's Name

-

Country / Region

United Kingdom

Beatstar is a new type of rhythm game that lets you touch your music. Beatstar has the most extensive range of popular music of any music game on any platform ever, with hundreds of fully licensed tracks from artists like Billie Eilish, Justin Bieber, Doja Cat, Lil Nas X and Ed Sheeran.

Within 6 months of launch Beatstar was played by 20m people, reached #1 in downloads in 24 countries and is the top grossing music game globally. With over 1 BILLION song plays it is an important emerging platform for music discovery.

The look takes cues from music platforms for a premium, music-first look - the Beats for Gaming. “Beatmapping” - the process of associating interactions, audio and visual cues to the music - is innovative and can shift between different instruments, beats, or voices throughout the song and the team has paid an extraordinary attention to the smallest details.

The interface of the game pulses in response to both the music and players’ interactions and the artistry of the music shines through. Clever use of haptics and visual feedback completely immerses the player and it really feels like you are creating the music, and not merely tapping along. Songs seamlessly transition into each other and everything in the app feels like it is perfectly in synch with the music.

SpaceApe’s bespoke HeartBeat system keeps the beat pumping, continually injecting a subliminal awareness of musical tone creating a hugely satisfying experience. This system modulates the pitch of menu music, transitions & UI audio to take the player on an heightened emotional journey from start to finish, whilst delivering enhanced sensations of player flow state & increased engagement.

Beatstar is a big departure for developer/publisher Space Ape who has previously been best known for their successful mobile strategy games like Transformers Earth Wars, Rival Kingdoms and arcade racer Fastlane, which have been played by over 100m people and grossed over $300m in revenue.

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Country / Region

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