NYX Game Gold Winner

The Callisto Protocol 'Trapped' OOH

Entrant Company

Digital Kitchen

Category

Game Advertising - Billboard

Client's Name

Striking Distance Studios

Country / Region

United States

The Callisto Protocol is one of the most highly anticipated video games in years. A terrifying, visceral sci-fi survival horror, Striking Distance Studios tasked us with stoking the imagination of the public with the horrors awaiting them on Jupiter’s Moon, Callisto.

‘Trapped’ is a digital out of home experience, crafted with 3D animation and VFX, and using kinetic lighting and the illusion of depth, that immerses viewers in the thrilling and brutal bowels of Black Iron Prison.

Opening on a seemingly normal scene of the inner prison, it quickly erupts into chaos, revealing the treacherous environment and its inhabitants. Before long, the viewer is subjected to the climactic moment where a creature leaps out of the screen.

The OOH experience appeared simultaneously in both Times Square in New York City, and Piccadilly Circus in London for seven days.

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