NYX Game Grand Winner

Drew Barrymore for Bingo Blitz

Entrant Company

Playtika

Category

Game Strategic Campaign - Game Influencer Marketing

Client's Name

-

Country / Region

United States

Bingo Blitz partnered with Drew Barrymore for a year-long, first-of-its kind partnership, aiming to fulfill its vision of breaking boundaries and making Bingo a game for everyone.

The one-year partnership includes multiple 360 marketing campaigns on US television and digital platforms, and viral videos on social media. The partnership howcases the unique excitement of getting a Bingo, alongside bingo rooms, special events, power-ups and challenging missions that Bingo Blitz offers its players.

In addition, Bingo Blitz has created cutting-edge integrations of Drew Barrymore in the mobile game as the ‘Drew Bingomore’ avatar, as well as product placements of animated dishes from Barrymore’s recipe book ‘Rebel Homemaker’ and giveaway contests for her ‘Beautiful’ Cookware brand items.

Throughout “The Drew BingoMore Show” in-app integration, Barrymore greets players, offer tips and tricks, and dish out prizes in multiple in-game features, including her own dedicated Bingo room, released as part of the New Year’s celebration, in which Barrymore performed as the ball caller.

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