Valorant “Harbor Agent Launch” OOH

We faced the exciting and tough challenge of creating a 3D billboard that should introduce a new Valorant agent and would stand out amidst the impressive Dubai skyline where every building and construction competes for the attention of passersby.

Our solution was found in the agent named Harbor and his ability to control water. By using water manipulation, we were able to create eye-catching visual effects that not only showcase Harbor's character but also compliment the backdrop of Dubai's Persian Gulf.

Taking it one step further, we incorporated two screens into our design, allowing Harbor to throw a water ball across the street and onto the second screen! This approach captures the viewer's attention and directs it toward the message on the second screen without overwhelming the main billboard.

The results show that our 3D billboard impressed not only everyone who saw it in person, but also those who discovered it on the Internet and in delighted posts on social networks.