NYX Game Grand Winner

World of Tanks Holiday Ops 2023

Entrant Company

Playsense Agency

Category

Game Video - Movie / Film

Client's Name

Wargaming Group

Country / Region

Cyprus

The holiday season is the most important period in the gaming industry. However, the Christmas spirit and military equipment don't go well together, especially nowadays.

In order to bring back the holiday spirit to the audience of World of Tanks, we brought them back to their childhood, when life was full of presents, magic was real, and their favorite movie characters would handle any problem. For this reason, the campaign featured our viewers' childhood idols: Arnold Schwarzenegger and Milla Jovovich, which was their first ever collaboration.

We found that this year even more people didn't feel the Christmas spirit. Among the usual causes, such as the consumerist nature of the winter holidays, the loss of childhood's fascination, the lack of desire to spend money on dozens of gifts, too much work, what have you, there was also the accumulated fatigue from the tough pandemic years.

Also, we made an amazing discovery — even those who didn't want to celebrate Christmas were ready to spend some money to organize a holiday for their children, and by doing so, adults revived the Christmas spirit in themselves. Unfortunately, this wasn't possible for everyone, or at least that is what some people thought...

This is where our story begins. Our childhood heroes come to the rescue, easily deal with the villains on the screen and save the Holiday spirit in a movie they’re starring in. And then, in an equally easy way, they come off screens to real life to bring back the Holiday spirit to a father, his son, and ultimately, our viewers.

2023
NYX Game Awards - Pixel Ripped 1978
grand
winner
ARVORE Immersive Experiences

Entrant Company

ARVORE Immersive Experiences

Category

Meta Quest VR Game (New) - VR Game/Other: ____

Country / Region

Brazil

2023
NYX Game Awards - Syberia: The World Before
grand
winner
Microids Studio Paris

Entrant Company

Microids

Category

PC Game - Best Narrative

Country / Region

France

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Best Gameplay

Country / Region

China

2023
NYX Game Awards - God of War Ragnarök
grand
winner
Jeff Ketcham

Entrant Company

Santa Monica Studio

Category

Game Design - Weapon Design

Country / Region

United States