Fae Farm Launch Campaign

As long-time fans of cozy farming and life sim games, we were thrilled to create this episodic campaign for Fae Farm by Phoenix Labs.

In collaboration with Phoenix Labs, we created a series highlighting specific gameplay styles as 'character archetypes', akin to how players self-identify and choose to play casual games.

We called the series "Farm to Fable" —a unifying label for the campaign. The series explored the world of Azoria through the eyes of five distinct player archetypes, speaking directly to a spectrum of play styles, goals and personalities.

Each video aimed to offer a glimpse at the life of one of our five custom characters - the Peace Seeker, the Farmer, the Adventurer, the Artist and the Friend - not only in what activities they prioritized in game but in their personalities and what they hold dearest in the magical world of Azoria.

Each video serves as a warm invitation to players of all types to make a home for themselves in Azoria.