NYX Game Grand Winner

TEKKEN 8 – “Story So Far" with Brian Cox

Entrant Company

Scissor Films

Category

Game Advertising - Advertisment (Single)

Client's Name

Bandai Namco Entertainment America Inc.

Country / Region

United States

Tekken 8 - “The Story So Far” is a promotional video from Bandai Namco Entertainment America that takes Tekken fans, new and old, through the history of the tournaments, twists, and character lore of the Tekken series. The saga of one of the longest-running video game storylines is recounted by Emmy winner Brian Cox who lends his distinctive voice to narrate this journey.

Cox's narrative prowess finds a seamless fit in unraveling the tumultuous saga of the Mishima family, the central focus of Tekken's intricate narrative. Brian Cox coming off his role as lead patriarch, Logan Roy, in the Emmy winning television series Succession is the perfect fit to tell the story of the Mishima fathers and sons in their generational quarrels to determine the head of their family's conglomerate. This strategic choice in casting helped to merge several demographics, including lifelong Tekken fans and a new wave of Brian Cox and Succession fans, uniquely drawing strong parallels in narratives.
As viewers accompany Mr. Cox on this immersive experience traversing environments meticulously recreated from earlier Tekken games by Scissor Films, a powerful blend of nostalgia and anticipation takes hold. The video strategically incorporates old gameplay footage, allowing fans to relive the rich and bloody history of beloved characters, with Unreal Engine technology to convincingly put Brian Cox in the world of Tekken. This nostalgic reflection serves as a poignant reminder of the series' evolution while setting the stage for the latest installment, Tekken 8, where "Fist Meets Fate", in a storyline that promises excitement and new revelations. "The Story So Far" succeeds in capturing the essence of Tekken's enduring appeal, celebrating its past and stoking the fires of anticipation for the future.

Credits

Scissor Films
Sam Malko
Scissor Films
Joe Grayem
Bandai Namco Entertainment America Inc.
Josh Esquibel
Bandai Namco Entertainment America Inc.
Karen Ayala
Create Advertising Group
Daniel Pfister
Create Advertising Group
Butner Brimberry
Create Advertising Group
Chris Steiner
Create Advertising Group
Farial Khan
Watchmakers Entertainment
Michael Smiy
Watchmakers Entertainment
Austin Sepulveda
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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