NYX Game Grand Winner

MONOPOLY GO!

Entrant Company

Scopely

Category

Mobile Game - Best Experience

Client's Name

-

Country / Region

United States

As the biggest mobile game launch of 2023 and the #1 mobile game launch of all time in the U.S., “MONOPOLY GO!” continues to captivate the hearts of millions of players worldwide.

Through a blend of classic MONOPOLY gameplay, new, visually stunning worlds to explore, and countless opportunities to play with friends and family, the team behind “MONOPOLY GO!” reimagined a tabletop classic to create a dynamic, interconnected experience for players on and off screens.

While “MONOPOLY GO!” introduces entirely new mechanics to one of the most beloved brands of all time, the game is deeply rooted in the emotions evoked by the MONOPOLY franchise - the highs, lows, lucky breaks, and rivalries.

Like the physical board game, social interactions are the heart of the “MONOPOLY GO!” experience. The game is centered around an innovative social framework, where players see their friends’ faces on the board, work together to unlock the Community Chest - or knock down each other’s Landmarks through the “Shut Down” feature.

The game also welcomes a thriving and dedicated fanbase, making up the first true global community of MONOPOLY players. With 7.5M followers on Facebook and 3.5M followers on Instagram, players are uniting and connecting with each other in unprecedented ways around a shared love of MONOPOLY.

As one of the most significant mobile game launches ever, “MONOPOLY GO!” continues to see record engagement numbers. To date, players have sent over 465 million friend invites, passed “go” over 70 billion times, completed more than 3 billion boards, and landed in jail 10 billion times.


The game's high player ratings, with a 4.8 score on iOS and a 4.7 on Google Play, further validate its phenomenal success. "MONOPOLY GO!" redefines mobile gaming, setting new standards in player engagement and community building.

Download and Play

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Entrant Company

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Category

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Country / Region

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Country / Region

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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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