NYX Game Grand Winner

MONOPOLY GO!

Entrant Company

Scopely

Category

Mobile Game - Best Character Design

Client's Name

Scopely

Country / Region

United States

“MONOPOLY GO!” has made history as the #1 mobile game launch EVER, captivating millions worldwide. The game captures the emotions and essence of the beloved board game, while offering an entirely new experience, reimagined for mobile.

The Scopely team spent 7 years perfecting every detail, even the dice roll button, to foster joy and delight players. “MONOPOLY GO!” introduces a vibrant cast of characters, transforming the traditionally character-sparse MONOPOLY into a universe full of personality. Characters like Lizzie Bell, an homage to inventors Lizzie Magie and Alexander Graham Bell, add charm to the game. These characters, along with countless “Easter eggs” referencing pop culture and literature, deepen the game’s appeal.

From captivating visuals to immersive daily tournaments to winning mega prizes, the game invites players on a shared journey of fun and excitement. Innovative features like seeing friends’ faces on the board, contributing to a “Community Chest” for a chance to win prizes with friends, and the "Shutdown" mechanic that allows players to destroy landmarks transform solitary gaming sessions into dynamic communal experiences. The game also features fun mini-games and limited-time events, ensuring there is always something new to discover, including fan favorites like Cash Grab and the prize-giving robot “Peg-E.”

Player communities even extend beyond the game itself. Scopely regularly introduces new collectible stickers that players can unlock through activities or trading with friends. The evolving sticker collections have built vibrant ecosystems both within and outside the game, such as the Facebook group with over 8.4 million members trading stickers for big rewards.

Over 10 million people play “MONOPOLY GO!” every day, representing nearly every corner of the globe. Since launch, over 50 billion landmarks have been destroyed, and players have passed “Go” over 100 billion times. Every minute, over 7,000 boards are completed. With over 150 million downloads, “MONOPOLY GO!” has exceeded industry expectations, winning Google Play’s Users’ Choice “Game of the Year” in 2023 among 50+ other awards and recognitions.

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