NYX Game Gold Winner

Stumble Guys

Entrant Company

Scopely

Category

BEST Game Categories - Best Visual Art & Design Team (NEW)

Client's Name

Scopely

Country / Region

United States

In 2024, “Stumble Guys”, a popular multiplay game, continues to captivate fans with over 50 million monthly players and nearly 700 million downloads. Over 30% of active players have been loyal for more than a year, highlighting the game’s enduring appeal and Scopely’s successful strategy in engaging and retaining its community.

Stumble Guys recently debuted on Xbox and PlayStation, with a Nintendo Switch version launching soon While console games are regularly adapted for mobile audiences, it's rare for a mobile game to migrate to a console and achieve this level of success. Not only Stumble Guys were adapted to the Console, but it was claimed as the #1 “top free game” on Xbox immediately after launch, the #1 most downloaded free game on PlayStation in Europe, and one of the top 5 free games on PlayStation in the U.S. The game enables cross-progression across consoles and mobile devices, allowing players on mobile to check out the console versions - and vice versa - with all of their items intact.

To retain current players and attract new ones, “Stumble Guys” has partnered with top brands and personalities such as Barbie, SpongeBob SquarePants, Tetris, Pac-Man, NERF, and more. These collaborations encourage engaged communities to forge deeper connections with their favorite franchises and fellow fans around the world. This strategy has not only broadened the game's appeal but also enriched the gameplay experience.

Building on this momentum, 2023 saw a significant evolution with the introduction of the "Stumble Workshop" — an innovative feature empowering players to design, build, and share their own unique courses directly within the game. This has resulted in significant community engagement, including an active Discord server where players share their original creations and vote for their favorite maps.

Scopely is unequivocally committed to giving “Stumble Guys” players new, innovative experiences that reflect the fast-paced nature of the game, celebrate the individuality of its player community, and remain inclusive toward its diverse, global audience.

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