PAYDAY 3: Do Time To Get Time

The Do Time To Get Time competition was designed to reflect the foundation and objectives of the PAYDAY 3 narrative: overcoming a difficult challenge as a team, and getting a reward worth the efforts. The competition aimed to excite fans about the upcoming PAYDAY 3 while offering them an immersive and challenging experience tied to the game’s theme of high-stake heists, with a core pillar: collaboration. We encouraged all PAYDAY 2 players to apply to get a chance of experiencing PAYDAY 3 first, if he or she was worthy enough, based on their statistics and application video. One winner was selected based on just that, and put behind bars. Together with 3 other pre-selected influencers, they all had to work together to complete a PAYDAY 3 challenge, in order to unlock the full version of the game. If they failed, they got sent back to their cells. Essentially, offerin players a chance to prove themselves worthy of experiencing PAYDAY 3 first, while at the same time paying for their crimes from PAYDAY 2: by putting them in prison. So they could do the time, to earn the time.