Antony Starr Powers First Fun's Last War: Survival

First Fun aimed to make a significant impact in the competitive US mobile gaming market. They wanted to launch a campaign that not only showcased their game but also aligned with a well-known Hollywood star to elevate their brand. The challenge was to negotiate and secure a top-tier talent with a requirement of them playing an all-american superhero as the face of the campaign, ensuring compliance with SAG-AFTRA regulations throughout the process.

The campaign launched successfully, featuring Antony Starr prominently in the ads. The results were impressive and the campaign for "Last War: Survival" became the most successful in First Fun’s history, exceeding all previous performance metrics:

- #1 Most downloaded mobile game in the US
- Over 12m downloads in US (70m worldwide)
- #1 Top grossing game in the US for November ($241m in revenue)
- 4.1m active daily users
- 10 average sessions per day (76.6 average mins per day/user)
- Increased Brand Visibility: Partnering with a Antony Starr enhanced First Fun's brand image. The campaign reached the whole of the US population 2x attracting a wider audience and generating significant media buzz on social media

By securing Antony Starr as the first US Hollywood star for First Fun’s campaign, Theorycraft Marketing not only fulfilled the client’s vision but also established a benchmark for future collaborations in the gaming industry. The success of this campaign underscores our expertise in talent negotiation and management, especially within the SAG-AFTRA framework.