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With “MONOPOLY GO!,” the talented game-making team at Scopely wanted to preserve the emotions of the original game while creating something entirely new and fresh. The team integrated modern social features, ongoing live events, and a thriving in-game ecosystem where players can engage daily in friendly competition, form alliances, and celebrate wins together.
By July 2024, just over a year after launch, Scopely’s “MONOPOLY GO!” reached $3 billion in lifetime revenue, cementing its status as the largest mobile game launch EVER, surpassing blockbuster titles like “ “Candy Crush.”
Central to the success of MONOPOLY GO!” was the development team’s early focus on community-building and social integration. The “MONOPOLY GO!” team has always prioritized building community-driven experiences where players can see the faces of friends and family on their game boards and build their fortunes faster by making connections with others. The competitive spirit of MONOPOLY is alive and well, as players can knock down each others' landmarks or rob their friend's bank. But teamwork is also essential to the game; for example, opening the Community Chest requires help from at least five friends.
The gameplay is a highly dynamic live service experience, which allows Scopely to continuously introduce new content, events, and features. There’s always a new challenge to uncover or a world to explore in “MONOPOLY GO!”
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Fortyseven Communications
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Microsoft Xbox Game - Ongoing
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United States
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Fire Without Smoke
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Game Video - Trailer
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United Kingdom
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Focus Entertainment Publishing
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PC Game - Indie
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France
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Scopely
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Game Strategic Campaign - Digital Marketing Campaign
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United States