Marvel Strike Force - 85th anniversary

In honor of Marvel’s 85th anniversary, Scopely’s Marvel Strike Force team created a dynamic and visually stunning campaign that pays tribute to the legacy of the Marvel franchise. This project was designed to showcase the brand’s timeless ability to inspire wonder and adventure across generations while immersing players in the rich storytelling and high-stakes action that define both Marvel and Marvel Strike Force.
With a focus on cinematic storytelling, the creative team developed a high-impact video that seamlessly integrates Marvel’s legendary heroes with the fast-paced, strategic gameplay of Marvel Strike Force. The result is an engaging and emotionally charged experience that highlights the power of teamwork, the thrill of battle, and the legacy of Marvel’s iconic characters.
Bringing this vision to life required close collaboration among game designers, artists, storytellers, and industry experts, each contributing their talent and deep understanding of the Marvel universe. Their dedication ensured that every frame, animation, and sound design element reflected the energy, excitement, and heroism that define the franchise.
Using a blend of in-game footage and CGI, the content captures the epic scale of Marvel storytelling while maintaining the authenticity that fans expect. High-impact action sequences and emotionally resonant moments create an experience that celebrates Marvel’s influence on pop culture and its ability to unite fans around the world.
The campaign, a once-in-a-lifetime creative opportunity, not only honors Marvel’s 85-year history but also reinforces Marvel Strike Force’s position as a leading mobile game in the superhero genre. By crafting an immersive tribute that blends nostalgia with modern gaming innovation, Scopely has successfully created a project that resonates with both longtime Marvel fans and new players alike.