FocusFlow Pro — ADHD-Friendly Soccer Game Plugin

Entrant Company

Netease Games

Category

Mobile Game - Best Experience

Client's Name

《Vive le football》

Country / Region

China

FocusFlow Pro — ADHD-Friendly Soccer Game Plugin is an accessibility plugin designed specifically for players with Attention Deficit Hyperactivity Disorder (ADHD). It aims to enhance the gaming experience for ADHD players through goal-oriented assistance and inclusive design, enabling them to make better decisions, focus on critical targets and information, and fully enjoy the excitement of soccer games, ultimately redefining the future of inclusive soccer gaming.

Many players with attention deficit disorders face difficulties when experiencing soccer games, especially in fast-paced, multi-target games where they often struggle to concentrate and make decisions, leading to a diminished enjoyment of the game. We hope that more players can fully experience the culture of soccer and the joy it brings, which makes meeting the needs of this group a significant challenge.

To address this, we conducted in-depth interviews with players who have attention deficit disorders to understand their needs and continually refine our design. We discovered that providing a solution for goal focus is a core creative point, which became the foundation for our design plan. Through the soccer game plugin, players can customize the following three adjustments: 1. Target focus handling 2. Camera follow zoom 3. Slowed motion, enhancing their overall gaming experience.

User testing with multiple players with attention deficit disorders:
- The tactical decision accuracy in soccer mobile game operations increased by 35%.
- Operational errors decreased by 28%.

Credits

NetEase
Shiliang Li
NetEase
Li Eryang
NetEase
Peng Bingxing
NetEase
Huang Jinghua
NetEase
Huang Guofeng
NetEase
Huang Sirui
NetEase
Zhou Yang
NetEase
Zhu Can
2025
NYX Game Awards - LOST RECORDS: Welcome to Velvet Cove.
gold
winner

Entrant Company

HAUS OF PARK

Category

Game Strategic Campaign - Product Launch Campaign

Country / Region

Canada

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gold
winner
Talent Digital Art

Entrant Company

Talent Digital Art

Category

Mobile Game - Best Character Design

Country / Region

South Africa

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winner

Entrant Company

Scopely

Category

Game Strategic Campaign - Interactive Brand Experience

Country / Region

United States

2025
NYX Game Awards - 《决战平安京》-降灵诡夜
gold
winner

Entrant Company

NetEase

Category

Game Design - Character Design

Country / Region

China