Marvel Rivals: Crafting a Narrative-Driven Brand Visual Design

This project crafts a cohesive promo visual system for Marvel Rivals' game promotion. With diverse Marvel heroes each boasting unique narratives/symbols, we anchored the design in hero stories, abstracting the game's crystalline energy cores into a sci-fi storytelling language. Through systematic color/graphic/motion design, this proprietary visual ID system showcases the game's signature heroes while strengthening brand recall and emotional ties.