Skull and Bones - Ship's Wheel Controller

For launch, Skull and Bones had trailers, content creator activations, paid media… all the assets ready to go. However, we needed something different to ignite the spark of piracy among gamers around the world.

A trailer announcing the arrival of the ultimate way to experience Skull and Bones: the Ship’s Wheel Controller.

For Skull and Bones’ official release, we created a trailer presenting a fictitious premium accessory designed for the players to pilot their way through the game. Taking the idea of a console driving wheel, we pushed it one step further, to launch the unique Ship’s Wheel Controller. This helped to generate massive conversation around the game’s launch and the availability of this controller.

A well crafted trailer imitating the codes of a high-end tech product launch to blur the lines between fiction and reality.

Designed to immerse gamers in the golden age of piracy, the hand-carved wheel boasts a number of impressive ergonomic features to give players the feeling that they’re setting sail on the seven seas, including: precision controls, velocity paddles, and Shanty Mode, which allowed users to play in-game sea shanties at the flick of a switch.