United Kingdom |  2021

NYX Game Grand Winner

Rogue Company - Global Beta Launch

Entrant Company

Hi-Rez Studios

Category

Game Strategic Marketing

Client's Name

First Watch Games

Sub-Category

Digital Marketing Campaign

In 2020, Hi-Rez Studios was faced with a huge publishing challenge: Launching its biggest title in years, amidst a global pandemic. With that in mind, all of their plans focused on Digital initiatives. Rogue Company is a fast-paced third-person shooter situated in a near future, where Rogues take on missions that are way too risky to be accepted by anyone else. "Save the day, Look Good, Get Paid" quickly became the motto for these mercenaries, as they invaded hostile environments across the world. We partnered with the biggest top-tier content creators, digital brands, and news portals in gaming around to world to amplify this message as the game went into Closed Beta. In July, over 11 million Streamed Hours, 1.2 Billion impressions, over 13 Million clicks, and over 500 articles were written. All of this hard work from the Hi-Rez team helped Rogue Company emerge as one of the top shooters for Console and PC players, with now more than 20 million users across the globe.

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