United Kingdom |  2021

NYX Game Gold Winner

Rogue Company - Global Beta Launch

Entrant Company

Hi-Rez Studios

Category

Game Strategic Marketing

Client's Name

First Watch Games

Sub-Category

Game Influencer Marketing

In 2020, Hi-Rez Studios was faced with a huge publishing challenge: Launching its biggest title in years, amidst a global pandemic. With that in mind, all of their plans focused on Digital initiatives. Rogue Company is a fast-paced third-person shooter situated in a near future, where Rogues take on missions that are way too risky to be accepted by anyone else. "Save the day, Look Good, Get Paid" quickly became the motto for these mercenaries, as they invaded hostile environments across the world. We partnered with the biggest top-tier content creators, digital brands, and news portals in gaming around to world to amplify this message as the game went into Closed Beta. In July, over 11 million Streamed Hours, 1.2 Billion impressions, over 13 Million clicks, and over 500 articles were written. All of this hard work from the Hi-Rez team helped Rogue Company emerge as one of the top shooters for Console and PC players, with now more than 20 million users across the globe.

Download and Play

2021
Switzerland
NYX Game Awards - DEMOCRATIA - THE ISLE OF FIVE
gold
winner
Avenir Suisse
DEMOCRATIA - THE ISLE OF FIVE

Entrant Company

Blindflug Studios AG

Category

Mobile Games - Educational Game

2021
Poland
NYX Game Awards - Urban Trial Tricky
gold
winner

Entrant Company

Tate Multimedia S.A.

Category

Nintendo Switch Game - Casual Game

2021
Australia
NYX Game Awards - HighFleet
gold
winner
Konstantin Koshutin

Entrant Company

Microprose Software pty Ltd

Category

PC Game - Shooting Game

2021
Finland
NYX Game Awards - Angry Birds Journey - Stolen Egg
gold
winner

Entrant Company

Rovio Entertainment

Category

Game Advertising & Design - Digital AD (Single)