2021
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In 2020, Hi-Rez Studios was faced with a huge publishing challenge: Launching its biggest title in years, amidst a global pandemic. With that in mind, all of their plans focused on Digital initiatives.
Rogue Company is a fast-paced third-person shooter situated in a near future, where Rogues take on missions that are way too risky to be accepted by anyone else. "Save the day, Look Good, Get Paid" quickly became the motto for these mercenaries, as they invaded hostile environments across the world.
We partnered with the biggest top-tier content creators, digital brands, and news portals in gaming around to world to amplify this message as the game went into Closed Beta. In July, over 11 million Streamed Hours, 1.2 Billion impressions, over 13 Million clicks, and over 500 articles were written.
All of this hard work from the Hi-Rez team helped Rogue Company emerge as one of the top shooters for Console and PC players, with now more than 20 million users across the globe.
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Gearbox Publishing
Category
PC Game - Indie Game
Country / Region
United States
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Alawar Entertainment, Inc
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PC Game - Platformer Game
Country / Region
United States
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Hi-Rez Studios
Category
Game Strategic Marketing - Interactive Brand Experience
Country / Region
United Kingdom
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Rovio Entertainment Corporation
Category
Game Audio / Video - Original Game Soundtrack
Country / Region
Finland