NYX Game Gold Winner

Rogue Company - Global Beta Launch

Entrant Company

Hi-Rez Studios

Category

Game Strategic Marketing - Game Influencer Marketing

Client's Name

First Watch Games

Country / Region

United Kingdom

In 2020, Hi-Rez Studios was faced with a huge publishing challenge: Launching its biggest title in years, amidst a global pandemic. With that in mind, all of their plans focused on Digital initiatives.

Rogue Company is a fast-paced third-person shooter situated in a near future, where Rogues take on missions that are way too risky to be accepted by anyone else. "Save the day, Look Good, Get Paid" quickly became the motto for these mercenaries, as they invaded hostile environments across the world.

We partnered with the biggest top-tier content creators, digital brands, and news portals in gaming around to world to amplify this message as the game went into Closed Beta. In July, over 11 million Streamed Hours, 1.2 Billion impressions, over 13 Million clicks, and over 500 articles were written.

All of this hard work from the Hi-Rez team helped Rogue Company emerge as one of the top shooters for Console and PC players, with now more than 20 million users across the globe.

Download and Play

2021
NYX Game Awards - Urban Trial Tricky
gold
winner

Entrant Company

Tate Multimedia S.A.

Category

Nintendo Switch Game - Casual Game

Country / Region

Poland

2021
NYX Game Awards - Lost In Sky
gold
winner

Entrant Company

Avantaj Prim

Category

PC Game - Indie Game

Country / Region

Moldova

2021
NYX Game Awards - Song of Farca
gold
winner

Entrant Company

Alawar Entertainment, Inc

Category

PC Game - Best Gameplay

Country / Region

United States

2021
NYX Game Awards - Carrier Command 2
gold
winner

Entrant Company

Microprose Software pty Ltd

Category

PC Game - Real-time 3D Game

Country / Region

Australia