2021

NYX Game Grand Winner

Rogue Company: Dr. Disrespect Partnership

Entrant Company

Hi-Rez Studios

Category

Game Strategic Marketing - PR Campaign

Client's Name

-

Country / Region

United Kingdom

After Rogue Company's launch campaign in July 2020. Hi-Rez had the opportunity to partner with Dr. Disrespect and create a solid Game Influencer campaign that help both their brand and Rogue Company awareness in the video games market. Since Dr. Disrespect was a Level Designer, Hi-Rez decided to propose he create a custom map for the game, while also including his likeness into the game as a playable character. This would be supported by social media posts and live streams from his channel as well. This partnership was announced in a very organic way: Dr. Disrespect challenged the developer to allow him to create a map for the game. His audience massively enjoyed this opportunity and started backing him up. The end product generated 1 new map (The Arena), a full Battle Pass where Dr. Disrespect cosmetic items were the final prize, and several YouTube videos produced by the content creator. When this campaign was fully implemented, this project was very well accepted by the media, where over 300 articles were written and over 4M Youtube views were generated to support this activation.

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