United Kingdom |  2021

NYX Game Gold Winner

SMITE and AVATAR: The Last Airbender partnership

Entrant Company

Hi-Rez Studios

Category

Game Strategic Marketing

Client's Name

-

Sub-Category

Branding Strategy Campaign

For many players, the Avatar Battle Pass was the centerpiece of this content-packed Mid-Season update. Generating millions of views, its reveal trailer was received with unanimous community excitement in regards to both the Avatar franchise itself and the quality of the skins—essentially looking like all-new characters. Three of the main Avatar protagonists were temporarily available in SMITE as God skins in the new Battle Pass. The Master Wizard Merlin became Aang, bending fire, air, earth, and water in a true show of Avatar power. Zuko wielded his sword – and bent fire – as the Japanese god Susano. And Korra entered the Battleground of the Gods alongside pet polar bear Naga as the Norse Goddess of Winter, Skadi. The Avatar Battle Pass had even more content themed around the series, ranging from an Appa ward skin to an emote honoring unlucky cabbage vendors. And for the most dedicated players, bonus prestige skins feature Aang and Korra in their Avatar states, and Zuko disguised as The Blue Spirit. The Battle Pass was composed of a free track with rewards for all players and a Premium track that could be unlocked for 750 Gems. Both tracks progress as users play games of SMITE.

Download and Play

2021
Taiwan
NYX Game Awards - Georifters
gold
winner
Busy Toaster

Entrant Company

Playerium

Category

Microsoft Xbox Game - Puzzle Game

2021
United Kingdom
NYX Game Awards - Rogue Company - Global Beta Launch
gold
winner

Entrant Company

Hi-Rez Studios

Category

Game Strategic Marketing - Game Influencer Marketing

2021
United States
NYX Game Awards - Risk of Rain 2
gold
winner

Entrant Company

Gearbox Publishing

Category

PC Game - Best Game Direction

2021
China
NYX Game Awards - Terrorbane
gold
winner
Li Xianzhe

Entrant Company

WhisperGames

Category

PC Game - Indie Game