SMITE and AVATAR: The Last Airbender partnership

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Hi-Rez Studios

Category

Game Strategic Marketing - Branding Strategy Campaign

Client's Name

-

Country / Region

United Kingdom

For many players, the Avatar Battle Pass was the centerpiece of this content-packed Mid-Season update. Generating millions of views, its reveal trailer was received with unanimous community excitement in regards to both the Avatar franchise itself and the quality of the skins—essentially looking like all-new characters.

Three of the main Avatar protagonists were temporarily available in SMITE as God skins in the new Battle Pass. The Master Wizard Merlin became Aang, bending fire, air, earth, and water in a true show of Avatar power. Zuko wielded his sword – and bent fire – as the Japanese god Susano. And Korra entered the Battleground of the Gods alongside pet polar bear Naga as the Norse Goddess of Winter, Skadi.

The Avatar Battle Pass had even more content themed around the series, ranging from an Appa ward skin to an emote honoring unlucky cabbage vendors. And for the most dedicated players, bonus prestige skins feature Aang and Korra in their Avatar states, and Zuko disguised as The Blue Spirit.

The Battle Pass was composed of a free track with rewards for all players and a Premium track that could be unlocked for 750 Gems. Both tracks progress as users play games of SMITE.

Download and Play

2021
NYX Game Awards - Xuan-Yuan Sword VII
gold
winner

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SOFTSTAR ENTERTAINMENT INC.

Category

PC Game - Best Music

Country / Region

Taiwan

2021
NYX Game Awards - Darkfire Heroes
gold
winner

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Rovio Entertainment Corporation

Category

Game Audio / Video - Original Game Soundtrack

Country / Region

Finland

2021
NYX Game Awards - Kukoos: The Lost Pets
gold
winner

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Petit Fabrik

Category

PC Game - Best Music

Country / Region

Brazil

2021
NYX Game Awards - Monomals
gold
winner

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Picomy

Category

Mobile Games - Best Art Direction

Country / Region

Netherlands