THE JOURNEY OF WEST-XUANBAO

Entrant Company

NetEase

Category

Game Video - Viral

Client's Name

-

Country / Region

China

Xuanbao is a new gameplay mode featuring various new equipment and weapons. Each weapon has a unique buff, allowing players to gain different skill upgrades during combat. This project aims to attract players through viral appeal, so we've developed a creative and trendy viral ad campaign. We've packaged Xuanbao in a comedic way to attract more players.

2025
NYX Game Awards - Atomfall
gold
winner

Entrant Company

Rebellion

Category

Game Design - Environment Design

Country / Region

United Kingdom

2025
NYX Game Awards - Knights in Tight Spaces | Launch Trailer
gold
winner

Entrant Company

Naive

Category

Game Video - Commercial

Country / Region

Sweden

2025
NYX Game Awards - Selina: Mind at Large
gold
winner

Entrant Company

Trotzkind GmbH

Category

Meta Quest VR Game - Indie

Country / Region

Germany

2025
NYX Game Awards - The Elder Scrolls IV: Oblivion Remastered
gold
winner

Entrant Company

fortyseven communications

Category

PC Game - Best Narrative

Country / Region

United States