THE JOURNEY OF WEST-XUANBAO

Entrant

NetEase

Category

Game Video - Viral

Client's Name

-

Country / Region

China

Xuanbao is a new gameplay mode featuring various new equipment and weapons. Each weapon has a unique buff, allowing players to gain different skill upgrades during combat. This project aims to attract players through viral appeal, so we've developed a creative and trendy viral ad campaign. We've packaged Xuanbao in a comedic way to attract more players.

2025
NYX Game Awards - DIABLO Expansion
gold
winner
Diablo Immortal Team

Entrant

Blizzard/NetEase

Category

Game Design - New Category

Country / Region

China

2025
NYX Game Awards - TeamFight Tactics - Monsters Attack: Glitched Out
gold
winner
TeamFight Tactics - Monsters Attack: Glitched Out

Entrant

Jeff Broadbent

Category

PC Game - Best Music

Country / Region

United States

2025
NYX Game Awards - Fear the Spotlight Launch Trailer
gold
winner

Entrant

Layer

Category

Game Video - Trailer

Country / Region

United States

2025
NYX Game Awards - Bullet Noir
gold
winner

Entrant

Wolcen Studio SAS

Category

PC Game - Best Music

Country / Region

France