THE JOURNEY OF WEST-XUANBAO
Entrant Company
NetEase
Category
Game Video - Viral
Client's Name
-
Country / Region
China
Xuanbao is a new gameplay mode featuring various new equipment and weapons. Each weapon has a unique buff, allowing players to gain different skill upgrades during combat. This project aims to attract players through viral appeal, so we've developed a creative and trendy viral ad campaign. We've packaged Xuanbao in a comedic way to attract more players.
Entrant Company
Techland S.A.
Category
Sony PlayStation Game - Best Game Direction
Country / Region
Poland
Entrant Company
Infuse Studio LLC
Category
PC Game - Best Music
Country / Region
United States
Entrant Company
NetEase (Hangzhou) Network Co., Ltd.
Category
Game Video - Branding
Country / Region
China
Entrant Company
Zhengyang Li
Category
BEST Game Categories - Best Developer
Country / Region
China