SMITE and AVATAR: The Last Airbender partnership

Entrant Company

Hi-Rez Studios

Category

Game Strategic Marketing - Product Launch Campaign

Client's Name

-

Country / Region

United Kingdom

For many players, the Avatar Battle Pass was the centerpiece of this content-packed Mid-Season update. Generating millions of views, its reveal trailer was received with unanimous community excitement in regards to both the Avatar franchise itself and the quality of the skins—essentially looking like all-new characters.

Three of the main Avatar protagonists were temporarily available in SMITE as God skins in the new Battle Pass. The Master Wizard Merlin became Aang, bending fire, air, earth, and water in a true show of Avatar power. Zuko wielded his sword – and bent fire – as the Japanese god Susano. And Korra entered the Battleground of the Gods alongside pet polar bear Naga as the Norse Goddess of Winter, Skadi.

The Avatar Battle Pass had even more content themed around the series, ranging from an Appa ward skin to an emote honoring unlucky cabbage vendors. And for the most dedicated players, bonus prestige skins feature Aang and Korra in their Avatar states, and Zuko disguised as The Blue Spirit.

The Battle Pass was composed of a free track with rewards for all players and a Premium track that could be unlocked for 750 Gems. Both tracks progress as users play games of SMITE.

Download and Play

2021
NYX Game Awards - Where the Heart Leads
silver
winner
Todd Keller

Entrant Company

Armature Studio

Category

Sony PlayStation Game - Adventure Game

Country / Region

United States

2021
NYX Game Awards - Welcome to Elk
silver
winner

Entrant Company

Triple Topping

Category

PC Game - Indie Game

Country / Region

Denmark

2021
NYX Game Awards - Terrorbane
silver
winner
Li Xianzhe

Entrant Company

WhisperGames

Category

PC Game - Best Game Design

Country / Region

China

2021
NYX Game Awards - HoloVista
silver
winner

Entrant Company

Aconite Co

Category

Mobile Games - Best Music

Country / Region

United States