United Kingdom |  2021

NYX Game Silver Winner

SMITE and Stranger Things Partnership

Entrant Company

Hi-Rez

Category

Game Strategic Marketing

Client's Name

-

Sub-Category

Branding Strategy Campaign

For many players, the Stranger Things Battle Pass was the centerpiece of this content-packed July update. Generating millions of views, its reveal trailer was received with unanimous community excitement in regards to both the Stranger Things franchise itself and the quality of the skins—essentially looking like all-new characters. Two of the main Stranger Things characters were temporarily available in SMITE as God skins in the new Battle Pass. The Horror of the Sea, Scylla, became Eleven, throwing cars, dashing through portals and destroying monsters. Sheriff Hopper is now Apollo, the God of Music, bringing his trusty pistol to the Battlefield of the gods. To oppose these main characters, Sylvanus - the Keeper of the Wild - is consumed by the Mind Flayer while the Demogorgon invades the arena as Bakasura, the Great Devourer. The Stranger Things Battle Pass had even more content-themed around the series, including an entire remodel of one of SMITE's most popular modes: The Arena. Players were able to play at an Upside Down version of the Arena and feel even more immersed in the Stranger Things universe. The Battle Pass was composed of a free track with rewards for all players and a Premium track that could be unlocked for 750 Gems. Both tracks progress as users play games of SMITE.

Download and Play

2021
Taiwan
NYX Game Awards - Georifters
silver
winner
Busy Toaster

Entrant Company

Leoful

Category

Sony PlayStation Game - Puzzle Game

2021
Taiwan
NYX Game Awards - Behind the Frame
silver
winner

Entrant Company

Silver Lining Studio

Category

Mobile Games - Best Storytelling

2021
Canada
NYX Game Awards - The Protagonist: EX-1
silver
winner
Alexandre Martel

Entrant Company

3Mind Games

Category

PC Game - Best Music

2021
United Kingdom
NYX Game Awards - SMITE and Stranger Things Partnership
silver
winner

Entrant Company

Hi-Rez

Category

Game Strategic Marketing - Product Launch Campaign