NYX Game Silver Winner

SMITE and Stranger Things Partnership

Entrant Company

Hi-Rez

Category

Game Strategic Marketing - Product Launch Campaign

Client's Name

-

Country / Region

United Kingdom

For many players, the Stranger Things Battle Pass was the centerpiece of this content-packed July update. Generating millions of views, its reveal trailer was received with unanimous community excitement in regards to both the Stranger Things franchise itself and the quality of the skins—essentially looking like all-new characters.

Two of the main Stranger Things characters were temporarily available in SMITE as God skins in the new Battle Pass. The Horror of the Sea, Scylla, became Eleven, throwing cars, dashing through portals and destroying monsters. Sheriff Hopper is now Apollo, the God of Music, bringing his trusty pistol to the Battlefield of the gods. To oppose these main characters, Sylvanus - the Keeper of the Wild - is consumed by the Mind Flayer while the Demogorgon invades the arena as Bakasura, the Great Devourer.

The Stranger Things Battle Pass had even more content-themed around the series, including an entire remodel of one of SMITE's most popular modes: The Arena. Players were able to play at an Upside Down version of the Arena and feel even more immersed in the Stranger Things universe.

The Battle Pass was composed of a free track with rewards for all players and a Premium track that could be unlocked for 750 Gems. Both tracks progress as users play games of SMITE.

Download and Play

2021
NYX Game Awards - Georifters
silver
winner
Busy Toaster

Entrant Company

Leoful

Category

Sony PlayStation Game - Family Game

Country / Region

Taiwan

2021
NYX Game Awards - Terrorbane
silver
winner
Li Xianzhe

Entrant Company

WhisperGames

Category

PC Game - Best Game Design

Country / Region

China

2021
NYX Game Awards - Welcome to Elk
silver
winner

Entrant Company

Triple Topping

Category

PC Game - Best Storytelling

Country / Region

Denmark

2021
NYX Game Awards - First Strike Classic
silver
winner
First Strike Classic

Entrant Company

Blindflug Studios AG

Category

Mobile Games - Strategy Game

Country / Region

Switzerland