1 Congratulations on your proud achievements in the NYX Game Awards! Can you share more about your game, your studio, or yourself?

My name is Leonid Gorbachev, and I’m the CEO of Mind Control Games. Our core team has been working together for over eight years, and throughout that time we’ve created a variety of games across different genres and studios. Our previous title, Cartel Tycoon, was quite successful, but with Cash Cleaner Simulator, we feel we’ve finally managed to express our full potential. I’ve been making games for about 15 years, working in both small and large companies, and founding an independent studio has always been one of my dreams. It feels like it’s finally coming true.

2 What was the moment you realized you wanted to create games, and how has that passion evolved over time?

Honestly, I didn’t dream about it for a long time — it felt unreachable. But one day I stumbled upon the Valve Handbook, and it inspired me. I loved the way creative work was organized within their team, and suddenly it all felt… possible. Later, a close friend and I started developing a board game around New Year’s, and that was the first time I truly felt the joy of game design and playtesting.

3 Tell us about your studio-what's the mission that drives your team's creative process?

We’ve always aimed to deliver original experiences through systems. We tend to think beyond genre, searching for the best way to express an idea through mechanics. It’s a more difficult approach, but it gives us the opportunity to create something truly unique. The second key focus for us is immersion — we want players to feel free, and for the answer to “Can I do this?” to always be “Yes.”

4 What's the story or concept behind your award-winning game, and what inspired its creation?

Back when we were developing Cartel Tycoon, we had a money-laundering mechanic. Our designer, Rita, joked about it one day — and that joke somehow evolved into a real idea. We decided to focus entirely on the experience of handling physical cash and lean fully into that fantasy. We also wanted to build a calm, pressure-free game where the atmosphere is never interrupted — just the player and their money.

5 What do you think is the most innovative or unique feature of your game, and how does it enhance the player experience?

We put a lot of care into making the core interactions feel satisfying. We also intentionally avoided timed objectives or progression for its own sake, so players — especially those with attention challenges — never feel pressured or punished. Our goal was to support as many playstyles as possible and reward initiative. It may not be revolutionary, but players seem to genuinely appreciate that freedom.

6 What's the most unexpected challenge you faced during development, and how did your team tackle it?

Toward the end of production, we suddenly ran out of funding and had to look for new partners in a difficult market. On the technical side, we faced major challenges as well — we wanted to implement the latest Unreal Engine features, such as Chaos and Lumen. Getting those systems under control took a significant amount of time and effort.

7 How do you approach balancing technical limitations with creative ambition in your games?

We talk things through and try to find balance together. There’s no universal formula — every situation is different.

8 What's a current trend in gaming that you think holds immense potential to become a major element in the coming future?

I think trends emerge when a great game appears — and a great game can come from any genre. In the end, it’s about talent and a little bit of luck.

9 How do you see AI, AR, or VR technologies being implemented increasingly, and do you plan to explore further into this area?

AR and VR still face barriers — most people don’t enjoy spending long hours in headsets. AI, on the other hand — especially large language models — already plays a big role in early development. It saves time and helps streamline smaller processes along the way.

10 What kind of emotional or intellectual impact do you hope your game has on players?

We want players to reconnect with their inner child — and feel what it’s like to have way too much money!

11 If players could take away one message or feeling from your game, what would it be?

Relaxation and joy!

12 What's a dream project or concept you've always wanted to explore, but haven't had the chance to yet?

We have plenty of ideas, but personally, I’d love to make a detailed strategy game about the American Mafia one day. For now, though, we’re focused on simpler, more playful concepts. Making games is fun!

13 What's next for your studio? Can you tease any upcoming ideas or projects that can be shared?

Right now, we’re focused on additional content and a console release of Cash Cleaner Simulator. Looking ahead, we’re carefully reviewing player feedback — some ideas don’t fit into the current game, but they’re definitely inspiring what might come next.

14 What's the biggest change you've seen in the gaming industry since you started, and how have you adapted to it?

We’re entering an era of great design — development time for interesting ideas has dropped dramatically thanks to new technology. And visuals are no longer everything. Gaming culture has shifted — players don’t need the most cutting-edge shaders to have a great time.

15 What's your secret to designing a game world that feels alive and immersive to players?

It’s not just about what’s in the game — it’s about what players imagine is there. People naturally see life in inanimate things, so our job isn’t that difficult. We simply help by filling the world with small, believable details.

16 If you could collaborate with any game developer or studio in the world, who would it be and why?

Personally, I’d love to exchange ideas with the Crusader Kings team at Paradox. As for a real collaboration — that’s harder to answer. Every studio is its own living organism, and every developer can reveal a different side of themselves in a new environment.

17 What's one piece of advice you'd give to someone dreaming of starting their journey in game development?

Learn to start new things easily — and quit what doesn’t work just as easily. Time is your most valuable resource.

WINNING ENTRY

2025
NYX Game Awards - Cash Cleaner Simulator
grand
winner
Forklift Interactive

Entrant Company

Mind Control Games

Category

PC Game - Indie

2025
NYX Game Awards - Cash Cleaner Simulator
grand
winner
Forklift Interactive

Entrant Company

Mind Control Games

Category

PC Game - Simulation

2025
NYX Game Awards - Cash Cleaner Simulator
gold
winner
Forklift Interactive

Entrant Company

Mind Control Games

Category

PC Game - Best Experience

2025
NYX Game Awards - Cash Cleaner Simulator
gold
winner
Forklift Interactive

Entrant Company

Mind Control Games

Category

PC Game - Best Gameplay

2025
NYX Game Awards - Cash Cleaner Simulator
gold
winner
Forklift Interactive

Entrant Company

Mind Control Games

Category

PC Game - Best Audio Design