1 Please provide us with a brief bio of yourself and your background.

I am Zixiong Luo, the producer of Party Animals. Although I was involved in game production for a period of time in 2005, I later ventured into various other industries, such as film special effects, UI design, and even ran a game merchandise trading company. In 2016, my friends and I founded the company we have today: Source Technology.

2 What led you to become a Game Developer / Marketer?

As a lead in a small company, you might find yourself needing to wear many hats. This is a common experience for the founders of many small companies as well.

3 What is your role in the company, and what traits should a game developer / marketing professional possess to be successful in their role?

I am the boss at the company and need to design products, marketing strategies, as well as manage HR and finances...

4 Tell us more about your studio / company.

We founded our company in 2016. Initially, we were a VR software development company. If you have an Oculus VR headset, you might have heard of SKYBOX VR PLAYER - that's our product. Even today, SKYBOX is still one of the best-selling VR software on the Oculus platform. In 2018, we decided to start creating our first game, which is now known as Party Animals.

5 What is your own definition of a great game?

My definition of all outstanding products is similar: they meet the needs of specific people in certain situations or with particular requirements. In those specific circumstances, this product is the best among many. That's what makes a product outstanding.

6 Describe the genres of the game(s) your studio / company specializes in, as well as its main characteristics.

We excel in community games like Party Animals. One characteristic of such games is that playing with people you know can make it even more enjoyable.

7 Tell us more about your ideation process.

At the beginning, this project was aimed at solving the dilemma my wife and I faced when choosing games to play together. We tried many games, each with its own set of issues, making it difficult for us to find a game that we could agree on and enjoy together. So, I listed the characteristics, advantages, and disadvantages of these games one by one, and then set out to address these issues.

8 Congratulations! As the winner of the NYX Game Awards, what does it mean for you and your team to receive this distinction?

For a team creating their first game, we are thrilled to receive the recognition and awards.

9 What are the challenges of developing / marketing your winning entry(ies)?

The pressure can be immense because we released a demo in 2020, which was just an early prototype. It took us three years to refine this prototype and add a substantial amount of content. However, for some players, they might not want to wait that long, and dealing with this pressure, along with the expectations of players, can be quite challenging.

10 What are the current trends in the game industry that you are most excited about?

In recent years, we've seen a growing trend on platforms like Steam where games developed by small or even individual teams sometimes achieve better sales than those produced by large AAA game companies.

11 What are the top THREE (3) favorite things about the gaming industry?

I am extremely fond of CD Projekt Red. I enjoyed The Witcher 3 and appreciated everything about it. Although CDPR faced some issues with the release of Cyberpunk 2077, they didn't give up on the project. Instead, they faced the problems head-on and made incremental improvements. Now, with the release of 2077's DLC, it's clear to see how they've managed to salvage the game! Next is Kerbal Space Program. I've played the first installment of this game for possibly over 1000 hours, becoming engrossed in it. I also have a deep appreciation for the entrepreneurial story of the development team behind Kerbal Space Program, the Mexican company Squad. Lastly, there's Paradox Interactive. I've spent over 300 hours on each of their games. This is a team with deep expertise in their field and a keen sense of social observation. If I were to have children, these are the games I'd make sure they play as part of their historical education. I'd like to express my deep respect.

12 What resources would you recommend to someone who is searching to improve their game designs and development ideas / skills?

I've watched a lot of videos, such as GDC or GMTK, but what has had the most significant impact on me is still watching a vast number of movies, playing games, and reading books. Just like writing skills, everyone's writing ability is essentially directly related to the amount of reading they do.

13 Where do you see the evolution of the gaming industry in the next 5-10 years?

Gameplay is becoming increasingly complex. It's challenging to define a specific gameplay unique to one game; instead, a single game may incorporate gameplay elements from multiple previous games. Additionally, due to the maturity of development tools like Unreal and Unity, creators can focus more on game development rather than building game engines. It's like not having to invent paper, create ink, and craft a pen from scratch when you want to write a book.

14 Who inspired you in your life, and why?

Colleagues, family, dogs, movies, games, life... I really like the first part of Steve Jobs' June 2005 speech at Stanford University: "The first story is about connecting the dots." The experiences in my life, whether intentional or not, have shaped who I am today, and it's this "me" that has created my current work. It's a collection of all my experiences.

15 What is your key to success? Any parting words of wisdom?

Hard work, self-reflection, and, most importantly, luck.

16 Which THREE (3) Game Developers / Marketing Professionals would you nominate to participate in the NYX Game Awards?

CDPR, Larian Studios, Paradox Interactive

WINNING ENTRY

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Family

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Best Innovation

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Multiplayer

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Best Gameplay

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Best Gameplay

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Best Game Design

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Best Innovation

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Best Character Design

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Best Visual Art

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Best Art Direction

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Best Experience

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Multiplayer

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Best Visual Art

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Best Game Design

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Game Design - Weapon Design

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Best Experience

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

PC Game - Social

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Game Design - Character Design

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Best Character Design

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Game Design - Key Art

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Best Art Direction

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Game Design - Brand Identity

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Social

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Game Design - Creature Design

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Microsoft Xbox Game - Family

2023
NYX Game Awards - Party Animals
grand
winner

Entrant Company

Recreate Games

Category

Game Design - Environment Design