NYX Game Gold

Reality Show

Entrant Company

Andy Kelemen

Category

Game Advertising - Digital AD (Campaign)

Client's Name

The Pokémon Company

Country / Region

United States

For its new release of Pokémon Legends: Arceus on the Nintendo Switch, the marketing team of The Pokémon International Company had the idea of a social media focused campaign that places Pokémon puppets at the center of reality TV scenarios. The ads border between absurdity and physical comedy, that transports viewers back to the days of ’90s gaming commercials. Five spots and various cut downs were used across the brands YouTube, TikTok, Instagram, Twitter, and Facebook, as organic and prompted posts in N. America, the UK, Italy, France, Germany, and Spain.

Download and Play

Credits

Director / Editor
Andy Kelemen
Director of Creative Services
Quaid Kocur
Co-Producer
Steve Turselli
Director of Photography
Rob Ruscher
2022
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Entrant Company

Techland

Category

Game Design (NEW) - Key Art (NEW)

Country / Region

Poland

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Entrant Company

Squishy Games LLC

Category

PC Game - Action

Country / Region

United States

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Entrant Company

Acme Gamestudio, Ltd.

Category

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Country / Region

Taiwan

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Entrant Company

Mastiff

Category

PC Game - Best Music

Country / Region

United States