United States | 2022
Entrant Company
Category
Client's Name
Sub-Category
For its new release of Pokémon Legends: Arceus on the Nintendo Switch, the marketing team of The Pokémon International Company had the idea of a social media focused campaign that places Pokémon puppets at the center of reality TV scenarios. The ads border between absurdity and physical comedy, that transports viewers back to the days of ’90s gaming commercials. Five spots and various cut downs were used across the brands YouTube, TikTok, Instagram, Twitter, and Facebook, as organic and prompted posts in N. America, the UK, Italy, France, Germany, and Spain.
Credits
Entrant Company
Space Ape Games
Category
Mobile Game - Best Gameplay
Entrant Company
Mastiff
Category
PC Game - Action
Entrant Company
Hero Zone VR
Category
Mobile Game - Best Experience
Entrant Company
Hero Zone VR
Category
Mobile Game - Social