United States |  2022

NYX Game Gold

Reality Show

Entrant Company

Andy Kelemen

Category

Game Advertising

Client's Name

The Pokémon Company

Sub-Category

Digital AD (Campaign)

For its new release of Pokémon Legends: Arceus on the Nintendo Switch, the marketing team of The Pokémon International Company had the idea of a social media focused campaign that places Pokémon puppets at the center of reality TV scenarios. The ads border between absurdity and physical comedy, that transports viewers back to the days of ’90s gaming commercials. Five spots and various cut downs were used across the brands YouTube, TikTok, Instagram, Twitter, and Facebook, as organic and prompted posts in N. America, the UK, Italy, France, Germany, and Spain.

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Credits

Director / Editor
Andy Kelemen
Director of Creative Services
Quaid Kocur
Co-Producer
Steve Turselli
Director of Photography
Rob Ruscher
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