2022

NYX Game Gold

Reality Show

Entrant Company

Andy Kelemen

Category

Game Advertising - Digital AD (Campaign)

Client's Name

The Pokémon Company

Country / Region

United States

For its new release of Pokémon Legends: Arceus on the Nintendo Switch, the marketing team of The Pokémon International Company had the idea of a social media focused campaign that places Pokémon puppets at the center of reality TV scenarios. The ads border between absurdity and physical comedy, that transports viewers back to the days of ’90s gaming commercials. Five spots and various cut downs were used across the brands YouTube, TikTok, Instagram, Twitter, and Facebook, as organic and prompted posts in N. America, the UK, Italy, France, Germany, and Spain.

Download and Play

Credits

Director / Editor
Andy Kelemen
Director of Creative Services
Quaid Kocur
Co-Producer
Steve Turselli
Director of Photography
Rob Ruscher
2022
NYX Game Awards - Temtem
gold
winner

Entrant Company

Humble Games and Crema

Category

PC Game - Ongoing Game

Country / Region

United States

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NYX Game Awards - Asterigos: Curse of the Stars
gold
winner

Entrant Company

Acme Gamestudio, Ltd.

Category

PC Game - Best Music

Country / Region

Taiwan

2022
NYX Game Awards - RUINSMAGUS
gold
winner
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Entrant Company

Mastiff

Category

PC Game - Best Storytelling

Country / Region

United States

2022
NYX Game Awards - Dying Light 2 Stay Human
gold
winner

Entrant Company

Techland

Category

Game Social Media - Events & Live Streaming

Country / Region

Poland