Meghan Trainor for Bingo Blitz

Entrant Company

Playtika

Category

Game Strategic Campaign - Game Influencer Marketing

Client's Name

-

Country / Region

United States

Bingo Blitz, the world’s #1 free-to-play social Bingo game from Playtika ran a commercial featuring Grammy Award-winning artist Meghan Trainor. For over a decade, the game has redefined Bingo and taken the classic game to new levels of player interactivity and player experience. The commercial sees Meghan sharing her love for Bingo Blitz with an incredibly catchy and amazing new version of her 2014 hit “All About That Bass”, re-titled “All About That Game!” The commercial’s plot starts with the star relaxing in her lounge playing the Bingo Blitz game, before she is suddenly immersed into the Bingo Blitz universe, transforming into a cartoon-like avatar in the process. What follows is a whirlwind tour of a few of the global cities featured in the Bingo Blitz game, with the game’s much-loved mascot Blitzy as her guide.

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