Meghan Trainor for Bingo Blitz

Entrant Company

Playtika

Category

Game Strategic Campaign - Game Influencer Marketing

Client's Name

-

Country / Region

United States

Bingo Blitz, the world’s #1 free-to-play social Bingo game from Playtika ran a commercial featuring Grammy Award-winning artist Meghan Trainor. For over a decade, the game has redefined Bingo and taken the classic game to new levels of player interactivity and player experience. The commercial sees Meghan sharing her love for Bingo Blitz with an incredibly catchy and amazing new version of her 2014 hit “All About That Bass”, re-titled “All About That Game!” The commercial’s plot starts with the star relaxing in her lounge playing the Bingo Blitz game, before she is suddenly immersed into the Bingo Blitz universe, transforming into a cartoon-like avatar in the process. What follows is a whirlwind tour of a few of the global cities featured in the Bingo Blitz game, with the game’s much-loved mascot Blitzy as her guide.

Download and Play

2023
NYX Game Awards - Lies of P
grand
winner

Entrant Company

NEOWIZ

Category

BEST Game Categories - Best Developer

Country / Region

South Korea

2023
NYX Game Awards - Dust & Neon
grand
winner
David Marquardt Studios

Entrant Company

Rogue Games

Category

Nintendo Switch Game - Action

Country / Region

United States

2023
NYX Game Awards - RUNWAY Z
grand
winner
Kevin Kim

Entrant Company

Brave Turtles

Category

Mobile Game - Metaverse Game

Country / Region

United States

2023
NYX Game Awards - EVERSPACE 2
grand
winner

Entrant Company

ROCKFISH Games

Category

Sony PlayStation Game - Action

Country / Region

Germany