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The live-action trailer for King of Avalon, the free-to-play mobile strategy game starring the Hollywood movie star Orlando Bloom was released on July 13, 2022,. Bloom, an actor best known for his roles in fantasy-adventure film franchises such as Pirates of the Caribbean and Lord of the Rings, took part in the latest arc of the King of Avalon story as Orlando the Nightshard modeled after Bloom himself. This cinematic trailer follows the epic teaser released on June 22, 2022 that announced the availability of the new character.
The trailer does more than highlight Bloom’s debut as a playable character in the medieval-themed game inspired by the legend of King Arthur but delivers blockbuster-level cinematic quality all under the span of two minutes. Ever since the trailer was released, nearly two million players signed up for the game and the trailer itself has even won a Silver Clio Award for the game’s developer FunPlus.
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Microids
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PC Game - Best Art Direction
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France
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Recreate Games
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PC Game - Multiplayer
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China
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Playtika
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Game Strategic Campaign - Game Influencer Marketing
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United States
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Bloober Team
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Game Video - Trailer
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Poland