NYX Game Silver Winner

Like A Dragon: Ishin! Launch Campaign

Entrant Company

Secret Powers

Category

Game Strategic Campaign - Video Marketing Campaign

Client's Name

SEGA and Ryu Ga Gotoku Studio

Country / Region

United States

Every so often we’ll have the privilege of working on a game or IP that really resonates with its fans. Be it a new entry in a fan favorite series, or a surprise curveball from a favorite developer, we love facilitating the excitement and hype fans will feel when their new favorite game is announced.

One such project for us was the recent announcement of the long-awaited Western release of Like a Dragon: Ishin! Featuring classic Yakuza characters from across the beloved series’ entire history, and set at the end of the Edo Period in Japan, this announcement was a big deal for Yakuza fanatics and gamers alike. And thus, we were served with a great task: to light the hype fire and deliver the good news in style.

Of course like any good operation, this was a multi-step plan: first we would light the fire for Yakuza and RGG Studio fans by teasing a big announcement. Then, at the height of anticipation, we pull the curtain and reveal the game for which fans have been asking for the better part of a decade.​

In total, Secret Powers worked with SEGA and RGG to deliver a live action teaser for RGG Summit 2022, an announcement trailer, six trooper card vignettes, a launch trailer, and several social media assets, including a "Cooking with the Shinsengumi" live action tutorial series for in-game recipes.

2023
NYX Game Awards - Hydrofoil Generation
silver
winner

Entrant Company

HOOK

Category

PC Game - Racing

Country / Region

Italy

2023
NYX Game Awards - No Place For Bravery
silver
winner

Entrant Company

Glitch Factory

Category

Mobile Game - Best Audio Design

Country / Region

Brazil

2023
NYX Game Awards - AMEDAMA
silver
winner

Entrant Company

IzanagiGames, Inc.

Category

PC Game - Best Visual Art

Country / Region

Japan

2023
NYX Game Awards - Urchins & Ink
silver
winner
Karen Williams

Entrant Company

Hiccup Interactive

Category

PC Game - Educational

Country / Region

United States