Like A Dragon: Ishin! Launch Campaign

Every so often we’ll have the privilege of working on a game or IP that really resonates with its fans. Be it a new entry in a fan favorite series, or a surprise curveball from a favorite developer, we love facilitating the excitement and hype fans will feel when their new favorite game is announced.

One such project for us was the recent announcement of the long-awaited Western release of Like a Dragon: Ishin! Featuring classic Yakuza characters from across the beloved series’ entire history, and set at the end of the Edo Period in Japan, this announcement was a big deal for Yakuza fanatics and gamers alike. And thus, we were served with a great task: to light the hype fire and deliver the good news in style.

Of course like any good operation, this was a multi-step plan: first we would light the fire for Yakuza and RGG Studio fans by teasing a big announcement. Then, at the height of anticipation, we pull the curtain and reveal the game for which fans have been asking for the better part of a decade.​

In total, Secret Powers worked with SEGA and RGG to deliver a live action teaser for RGG Summit 2022, an announcement trailer, six trooper card vignettes, a launch trailer, and several social media assets, including a "Cooking with the Shinsengumi" live action tutorial series for in-game recipes.