NYX Game Grand Winner

Crossfire: Sierra Squad Launch Date Announcement Trailer

Entrant Company

Smilegate

Category

Game Video - Trailer

Client's Name

-

Country / Region

United States

In this ground-breaking launch date announcement trailer for “Crossfire: Sierra Squad” that we debuted at Geoff Keighley’s Summer Game Fest on June 8th, 2023, we set out to create a cinematic trailer that literally brings to life the immersion of this VR game and conveys the 360° battlegrounds that players will face. We did this by partnering with the global game creative experts at space.camp, a renowned creative agency from Pasadena, CA, who we collaborated with to come up with the ideal trailer to meet our goals.

In order to truly bring the viewer into the experience, we brought in AR Wall (https://arwall.co/), makers of large scale LED stages, employing the same revolutionary technology first employed by Jon Favreau for “The Mandalorian”. This exciting new technology allowed our director to adjust scenes live on set thanks to easy integration with Unreal Engine, and allowed us to film our actors against scaling, parallax backgrounds that shift with camera movement, making each scene appear convincingly natural. And since it was all done on one screen, all “locations” of the shoot were shot on one stage without the need to relocate, transport equipment and staff, or worry about lighting or weather.

We tapped into the talents of popular TikTok influencer @RichBlackGuy (https://www.tiktok.com/@richblackguy) as the hero for the role, and he did not disappoint. With his natural action-hero abilities, he truly brought the main character of this spot to life during the entirety of the 2-day shoot. And he did all of his own stunts, too!

About the game:
Fierce paramilitary action between rival factions Black List and Global Risk in a variety of indoor and outdoor environments through 50 squad missions (single-player or 2-player co-op), 13 campaign missions (single-player) and Horde Mode (up to 4-player co-op) will keep you riveted. Master 39 types of weapons including pistols, rifles, throwable - and throwback-able -grenades and sniper rifles with revolutionary scope mechanics give you plenty of options to dispatch 17 types of enemies. If you need help, recruit up to 3 other friends and jump into co-op play!

Credits

Director
Kay Sangkyoon Lee
Technical & Dev. Director
Singyu Jo
Art Director
Lee SangHyun
Lead Game Designer
Sun Joung Hun
Game Designers
Saehyun Song, Hyungseok Son, Jin Bi Lee
Level Designers
Jay Jongwoo Park, Pretty Dong kyu, Keunseo Kim
Environment Artists
JuHyun Park, WonKee Kwon, Jae-Jun Lim
Character Artists
Heekyung Jung, Juwon Park, Kim Joonsoo, Seyoon Park
Animators / VFX Artists
ByungGun Jung, Kibum Hahm, Chung Hong Chul
Senior Programmers
Chanyoung Park, Pi JongSu, Pilkoo Kim, Ohhwan Kwon
Programmers
Hyungjun Nam, Jonghyeon Yu
Sound Designers
Kyoim Jeong, Hojeong Jeong, HyeongJun Kim
Project Managers
Seunghwoe Kim, Sanghyun Lee
Publishing / Marketing Department
Ki Hyung Cho, Jason Kang, Reggie Park, Sangsoo Kim, Julie Nam, Fred White
Creative Agency & Virtual Production
space.camp & ARwall
2023
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grand
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Entrant Company

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Category

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Country / Region

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Category

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Country / Region

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