
Entrant Company
Category
Client's Name
Country / Region
Hit different on the Traditional Christmas
Context
World of Tanks Blitz, a long-standing game for 11 years, traditionally launches a grand event before Christmas. With an influx of younger players, this year demanded something unique and unexpected. The goal was to connect with this audience in their own language, offering a Christmas celebration that was fresh and exciting, moving away from the traditional and conventional.
Insight
Younger generations view Christmas and New Year less as a family holidays and more as a chance for a party.
Solution
World of Tanks Blitz teamed up with iconic electronic musician deadmau5 to transform the battlefield into the ultimate party with the "Blitz Hits Different" campaign. The collaboration kicked off with an exclusive video featuring a high-energy track, "Familiars," by deadmau5, setting the stage for an immersive holiday event within the game. The collaboration wasn't just about joining forces; it captured the essence of a fresh and exciting Christmas celebration, resonating with younger players who see World of Tanks Blitz as a game that matches their vibes.
Credits
Entrant Company
NetEase(HangZhou)Network Co Ltd
Category
Game Design - Illustration Art
Country / Region
China
Entrant Company
White Owls Inc.
Category
BEST Game Categories - Best Music Composer (New)
Country / Region
Japan
Entrant Company
NetEase
Category
Game Design - Character Design
Country / Region
China
Entrant Company
Discipleship Tech
Category
Mobile Game - Best Storytelling
Country / Region
United Kingdom