The journey of west -Luoshen Beast

Entrant Company

NetEase

Category

Game Original Content - Advertorial

Client's Name

-

Country / Region

China

The Lantern Festival is Chinese Valentine's Day. On this evening, people celebrate with lantern festivals. Couples tour the lanterns together, and unmarried young men and women go out with their friends, hoping to meet their destined love at the festival.

Luo Shen Beast is a new mythical beast introduced in the game. She is the embodiment of a lantern, and she loves the daily life of the human world. She particularly enjoys bringing destined love together, much like Cupid, the Western god of love.

So, in our game promotional video, Luo Shen Beast sends out her lantern, possessing the lantern of a lonely girl, guiding her to find her soulmate, and finally bringing them together.

2025
NYX Game Awards - Empire of the Ants
grand
winner
Arnaud Siduron

Entrant Company

Microids

Category

Sony PlayStation Game - Strategy

Country / Region

France

2025
NYX Game Awards - Holdfast: Nations At War
grand
winner
Andrew Farrugia

Entrant Company

Anvil Game Studios

Category

Microsoft Xbox Game - Role-Playing Game (RPG)

Country / Region

Malta

2025
NYX Game Awards - DIABLO Expansion
grand
winner
Diablo Immortal Team

Entrant Company

Blizzard/NetEase

Category

Game Design - Brand Identity

Country / Region

China

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grand
winner
2P Games

Entrant Company

Stride PR

Category

PC Game - Casual

Country / Region

China